Transform Your Personal Business Brand
Michelle is a Personal Business Branding coach with over three decades of experience working with global brands, visionary business owners, and innovative entrepreneurs. Drawing from this wealth of experience, she expertly guides clients through a profound journey of self-discovery and authentic expression.
At the heart of Michelle's coaching methodology is her deep commitment to helping clients reach their fullest potential. Using a toolkit refined over years of practice, she employs a multifaceted approach. By asking probing questions, she uncovers the intricacies of her clients' experiences, while outlining success scenarios to highlight potential paths forward. By visualizing challenges, she empowers her clients to confront and overcome obstacles with clarity and purpose.
Outside of work, Michelle is passionate about ultra-trail running. Competing at a high level, she embraces the physical and mental challenges it brings. Running serves as her meditation and connection to a like-minded community. It builds her mental toughness, teaches humility, and provides balance, belonging, and purpose in her life. These qualities directly inform her approach to business, helping her guide clients with resilience, dedication, and a deep sense of authenticity.
Meet Michelle
Common Problems
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Problem: Entrepreneurs often struggle to define their personal brand and articulate what sets them apart, leading to a confusing message.
Solution: I help uncover unique strengths, values, and vision through exploring experiences and goals. By asking probing questions and outlining success scenarios, I guide entrepreneurs in creating a clear, focused personal brand that resonates with their target audience.
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Problem: A misalignment between personal and business brands can confuse the audience and weaken overall brand impact.
Solution: I integrate personal and business brands seamlessly. Through comprehensive branding strategies, I ensure that the personal narrative supports and enhances business goals, creating a cohesive and powerful brand identity.
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Problem: Entrepreneurs often fear being their true selves in their branding, worrying it might not be professional, leading to inauthentic and bland efforts.
Solution: I empower entrepreneurs to embrace their authentic selves. By providing a safe space for self-discovery and encouraging genuine expression, I help build a brand that is both professional and deeply personal, fostering genuine connections with their audience.
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Problem: Building a personal brand can be overwhelming, with many unsure where to start or how to maintain consistency.
Solution: I offer a structured, step-by-step approach to personal branding. By breaking down the process into manageable stages—discovery, visioning, activation, and alignment—I guide entrepreneurs through each phase, providing the tools and support needed to stay focused and consistent.
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Problem: Establishing trust and credibility in a crowded market can be challenging, especially when starting out.
Solution: I help build trust and credibility through strategic storytelling and authentic engagement. By highlighting expertise, values, and personal journeys, I create compelling brand narratives that attract and retain loyal customers.
How We Work
In today's digital landscape, your personal brand is the ultimate symbol of your identity. Authentic connections are sought after, and personal branding is the vehicle that facilitates these connections. For entrepreneurs like you, it presents a golden opportunity to shape your organisation and distinguish yourself within your industry.
Let's Build Your Personal Brand Together
Embark on a journey with me to develop your personal business brand. Together, we'll focus on three key aspects:
1. Presenting a unique perspective
2. Amplifying your authentic voice
3. Connecting with the right audience
Enhancing your personal brand goes beyond mere self-promotion; it's about delivering on promises, showcasing expertise, integrity, and dedication. Your brand embodies a commitment to excellence, deserving of investment to nurture and safeguard its reputation and industry trust.
Executive Profiling: Elevate Your Leadership Influence
Our Executive Profiling package is designed to help high-level professionals build a powerful, authentic personal brand that drives influence, credibility, and growth. Through a combination of personalised coaching, content creation, and strategic positioning, we ensure your leadership presence is impactful across all channels.
The Journey Ahead
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Discovery
We start by assessing your current brand state through a comprehensive audit and benchmarking process, incorporating external feedback.
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Vision Workshop
Next, we envision your desired future state and chart the path to get there using the Upside Coaching methodology. In this phase, we also gain clarity on your brand DNA by exploring your passions and interests, credibility and expertise, and perspective and vision. This intersection drives our content strategy.
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Activation
With your vision in place, we onboard your team and execute the plan. We leverage social media templates, create a weekly schedule, develop timeline posts, produce conceptual content, and craft engaging blog-style pieces along with additional stories and videos.
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Alignment
We conduct monthly sessions to assess progress and make necessary adjustments, ensuring ongoing alignment with your goals.
Contact Us
Ready to take the next step?
Insights